Noonday's Fall Line Favorites
/Add on-trend style that carries social and environmental impact. See my favorites from this season - a perfect leather doctor bag, a chevron necklace made of ethically sourced horn, and more.
Read MoreBecome an everyday advocate | With so much harm being done to the planet and its people, it can be hard to see how any of us can truly make a difference - but we can. Let's explore fair trade fashion with Noonday Collection, as well as other topics around shopping with purpose and developing social and environmental consciousness in our daily lives.
Add on-trend style that carries social and environmental impact. See my favorites from this season - a perfect leather doctor bag, a chevron necklace made of ethically sourced horn, and more.
Read MoreIn addition to two groups that work directly with exploited women, all of Noonday's partners are in the fight to prevent exploitation simply by ensuring women are empowered and safe, and providing jobs that are helping sustain healthy families where all children are in school and have support for a bright future. So, it was natural for me to collaborate with a local group engaged in the same fight for dignity right here at home in Madison, WI.
Read MoreWhen we gather, there is power. We gather at trunk shows around purpose and style. We gather around stories and friendship. We see gorgeous handiwork up-close, trying it on, playing with it, laughing, admiring, connecting across the globe and across the living room. We know that when that package arrives in the mail, it will contain something we can cherish, for its aesthetic beauty and the beauty that comes through story and impact. Being right in the thick of this is one of the things I love most about my job.
Read MoreI get it. Minimalism appeals to you, but you also love a great pair of earrings or a cute picture for the wall, and you wonder if it means you're doing it all wrong. I believe the problem with materialism is deeper than numbers, so the solution should be as well. Enter Conscious Curation: curating, over time, a collection of belongings that I find useful or beautiful; putting thought into each purchase; defining beauty as aesthetic as well as derived from story and appreciation for creators; appreciating the value of having a few meaningful items rather than many meaningless ones, without obsessing over numbers; and doing all this in a way that is conscious of the way my belongings were created or acquired, to avoid exploitation of the planet and its people.
Read MoreAcross an ocean, across the supply chain, we piled into small workshops and lush courtyards to watch some of our favorite pieces come to life. In the Artisans, and on noisy streets and quiet beaches with friends, I encountered wisdom I want to emulate in my own business and life, and share with those I coach. And as our Artisan business partners commit so fiercely to their work, I’m compelled to step up in mine so that together we can grow this movement. I hope these six takeaways will inspire you along your own path too...
Read MoreSometimes we have to “go scared” and stay focused on a path toward our goal, anticipating but not panicking at the noise, dangers, or setbacks that make us think maybe we're doing it all wrong. We have to learn from others. And we have to believe that a well-planned path to a worthy goal is worthwhile even if it's scary. See what I learned, while traveling to Vietnam with Noonday Collection, about boldness and guts in entrepreneurship and life.
Read MoreThe making of Noonday’s Calypso Earrings: these airy, lightweight statement earrings are handmade in Vietnam from ethically sourced, recycled water buffalo horn. Shop the style, explore behind the scenes of their creation, and learn how fair trade is helping this 800-year-old crafting tradition continue to provide dignified jobs in Vietnam. Want to support ethical businesses and travel to see artisan work first-hand? Join my team at juliegodshall.com/join-my-team.
Read MoreNext time you’re traveling, snag some snacks and other goodies from ethical brands. B Corps, or Benefit Corporations, are companies with proven adherence to high standards of social and environmental justice, and the list of B Corps includes some of my favorite brands, like Warby Parker, Dansko, Patagonia, Beauty Counter, Dang, Numi, and of course Noonday. When business is done right, it has immense power to change the world. Read all about the snacks and comfort items that helped me survive flights to Vietnam and back!
Read MoreDo you have big dreams but don’t seem to have the energy to match? Then I hope you’ll see yourself in my story. I had a calling to fight against human trafficking, but wasn’t sure where it would land or how I’d pull it off. In the midst of autoimmune disease and fatigue, I’ve challenged myself neither to push through as if the issues aren’t there, nor let them sideline me. Let's not leave impact, joy, creativity, and entrepreneurship to those people who wake up full of energy every day, or who are super organized, or who have the right education, or whatever lies we may tell ourselves. Let's shuffle our way in to join them, coffee in hand, one step at a time, with abundant grace towards ourselves. Click to read my first-ever post, Tired Girl Blogging, about how entrepreneurship can be for you too.
Read MoreI'm learning to love well from Madison, WI. Join me on this journey toward compassion, advocacy, and action. I'm all about fair trade and ethical fashion with Noonday Collection, and finding all the ways we can make better use of our untapped potential to be powerful advocates for world change. Check out my 2018 Kind Consumer Challenge to join the conversation.
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Julie Godshall LLC